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Thursday, May 13, 2010

Adobe to Jobs: “We Love You!”

apple-adobe Yeah, but will Apple's CEO love Adobe back? The Adobe-Apple breakup has taken on strange tabloid-like qualities over the last 30 days or so. Quick someone call in the paparazzi, but first ask if they'll be editing those photos in Adobe Photoshop, Photoshop Lightroom or Apple Aperture. Today, Adobe cofounders Chuck Geschke and John Warnock responded to Jobs' Aptil 29 "Thoughts on Flash" memo with their own: "Our thoughts on open markets." Adobe is supporting the memo with a marketing campaign -- "We love Apple" ads and "Freedom of Choice" Website." Adobe's response is measured and embracing, subtly placing the blame for the breakup on Apple. In the court of public and developer opinion -- perhaps shareholders in both companies -- Adobe may prove the venerable of the two parties here.

I simply can't wait to finish this post and read what Macheads have to say about Adobe's response...

Read more here.

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